Deskripsi : Brand Campaign Strategist. Perusahaan : HappyFresh. Lokasi Kota / Kabupaten : Jakarta
Description:
Grocery shopping is easy, said no one ever! Nobody likes cardio in the supermarket, looking for an empty parking bay, lining up, and traffic jams. There is more to life than just reaching for that loaf of bread on the top shelf at the store. Enter the solution!
We are HappyFresh, a grocery e-commerce company that is hell-bent on delivering a simplified life by revolutionizing how you and many households get their groceries.
We hold through 5 cultural pillars that serve as our mantra behind our day-to-day tasks and interactions with our teammates, laying the foundation for a more conducive and productive work culture. They are:
Customer, Customer, Customer
Ownership and Deliver Impact
Team Player
Openness
Self Mastery
Beyond our strive toward solving the grocery shopping problem, we look to address the needs and wants of local communities and create a future where groceries will never be a problem in the modern world.
About The Role:
Our department is seeking a talented Brand Campaign Strategist to support our business growth by enhancing the performance of our FMCG partners. In this role, you will be responsible for devising data-driven campaign strategies focused on product discounts and vouchers for our FMCG partners. Your role extends beyond planning, as you will also closely monitor, analyze, and evaluate campaign performance to deliver highly impactful campaigns. Collaboration with the CRM, sales, and key account teams will be integral to your success.
To be successful in this role, you need to have a passion for campaign management, and marketing, along with a solid grounding in data analysis. Your strategic thinking abilities will be essential in achieving our FMCG partners objectives while aligning with our company-wide goals pertaining to revenue, order volume, retention, basket size, and market share.
What Will You Do:
- Plan, monitor, and evaluate campaign strategies related to product discounts and vouchers for our FMCG partners
Oversee our partners' target and budget allocation for the campaigns
- Lead weekly performance meetings with internal teams to discuss campaign progress and make necessary adjustments
- Analyze market trends, consumer insights, and competitive landscapes to develop effective brand strategies
- Gather and analyze data to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions
- Provide reports about campaign performance, in-depth analysis, and media performance to respective FMCG clients and internal stakeholders
- Collaborate with the campaign marketing, campaign ops, CRM, and key account teams to ensure the smooth execution of the campaigns.
Whom Are We Looking For:
- Bachelors degree in any field, but preferably in Marketing, Business, or Engineering
- At least 2 years of experience in brand strategy, campaign management, pricing management, or marketing roles
- Prior experience in e-grocery, e-commerce, or FMCG is a plus
- Analytical skills to translate data into insights that are easy to understand
- Familiar with data visualization
- Demonstrate ability to handle multiple tasks, prioritize and meet deadlines
- Strong data analysis skills, critical thinking, and creative thinking
- Excellent Excel skills (Tableau is a plus)
Strong written and verbal communication skills in Bahasa and English
Honest, growth mindset, organized, and team player
What's in it for you:
- HappyBenefit: allowance for health activities and health-related items.
- Discounts on grocery shopping on our HappyFresh app.
- Competitive compensation package including medical, dental, maternal insurance, and more.
- Hybrid Working Arrangements
- Additional 1-day annual leave for each work anniversary.
- Birthday leave.
- Occasional celebration for team engagements.
- All access to snacks in our pantry.
What Will You be Part of
Meet, collaborate, and flex your skills alongside talented and driven problem-solvers from all walks of life. We applaud a hungry-to-learn and proactive attitude in helping other HappyFreshers within and beyond your departmental borders in their time of need. All while striving for the same goal - to deliver a simplified life.
We place safety for HappyFreshers first. Hence, we take extensive measures to ensure you stay safe and healthy in your body, mind, and soul through our various online and offline activities.
See what it's like to work here: https://www.careers-page.com/happyfresh
